Overview
CHAOS Production is a group of HUTECH Multi-media communication students. CHAOS Project is one of its initiatives as well as their graduation project. The CHAOS Project Facebook page was established to promote and share content related to the project's production process, as well as the official distribution channel for the short film "Tôi đã giết chết bản sao của mình".
Position
- Distribution Director
- Content Creator
- Editor & Designer
Plan
There were some contents that we could not execute due to specific reasons already mentioned above.
Data
This data was collected from November 17, 2024, to January 20, 2025 (the total project duration).
Let's delve deeper into two main aspects: "Content Interaction" and "Reach" of the CHAOS Project page. "Content Interaction" helps gauge audience engagement, while "Reach" indicates the spread and visibility of the content, both of which are vital for growing CHAOS Project's online presence.
In the "Content Interaction" section, the highest peaks were observed during the official film launch post, as well as the periods when the poster and trailer were announced. These moments generated the most engagement, likely due to heightened anticipation and interest from the audience.
Meanwhile, in the "Reach" section, there was an additional peak during the casting phase for collaborators and actors. This was driven by shares in relevant groups targeting specific audiences—young people looking to gain experience by joining the project and actors seeking new opportunities. These shares significantly boosted the content’s visibility beyond the project's existing follower base.
Notably, the official film release post ranked among the top-performing posts in terms of audience interest, even though the data was collected just one day after its publication. 71% of the reached audience were non-followers.